Top Brands Sponsoring Basketball This 2023 | How To Get Basketball Sponsorship 

When we talk about basketball sponsorship, we refer to how a company provides financial support to a basketball team, league, event or player in exchange for exposure and branding opportunities.

These opportunities may include jersey or arena naming rights, advertising placements, product placement, and endorsements. Sponsorship can help to offset the costs of running a basketball team or event, and can provide valuable exposure and brand recognition for the sponsoring company.

It is important for companies to carefully consider their sponsorship strategy and align with organizations that share their values and target audience. But —

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What is Basketball Sponsorship?

Basketball sponsorship refers to a partnership between a company or brand and a basketball team or league in which the company provides financial or material support to the team or league in exchange for advertising or other promotional opportunities.

Sponsorship can take many forms, including naming rights to a stadium or arena, placement of logos on team uniforms or equipment, and advertisements during television or online broadcasts of games.

Sponsorship is a common way for companies to promote their brand and products, and to establish a connection with fans and customers who are passionate about basketball.

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What Are The Top Brands Sponsoring Basketball?

Here’s a list of top brands sponsoring basketball:

1. Nike

2. Adidas

3. Under Armour

4. Jordan Brand

5. Puma

6. New Balance

7. Converse

8. Spalding

9. Wilson

10. Molten

These brands sponsor individual players, teams, leagues, and events in the basketball industry. These companies also have a long history of sponsoring basketball athletes, teams, and events, and are known for producing high-quality basketball shoes and apparel.

Other brands that have sponsored basketball in the past include Reebok and Fila, among others.

Who Are The NBA Biggest Sponsors?

The NBA has several big sponsors, including Nike, PepsiCo, Gatorade, Beats by Dre, Kia Motors, State Farm, and Anheuser-Busch. These companies invest millions of dollars to sponsor the league and its teams, and in return, they receive extensive brand exposure through advertising, product placement, and other promotional activities.

List of The NBA All-star Sponsors 

The NBA has several All-Star Game sponsors, including:

  • Kia Motors
  • AT&T
  • Mountain Dew
  • Nike
  • State Farm
  • Verizon
  • American Express
  • McDonald’s
  • JBL
  • 2K Sports

These sponsors have various levels of involvement in the NBA All-Star events and may sponsor different aspects of the event, such as the Slam Dunk Contest, Three-Point Contest, or the All-Star Game itself.

How To Get Basketball Sponsorship

Getting a basketball sponsorship typically involves showcasing your skills and abilities as a player or team, and building relationships with potential sponsors.

Here are some steps you can take to increase your chances of getting a basketball sponsorship:

1. Build a strong personal brand: This includes having an active presence on social media and showcasing your skills and achievements on platforms like YouTube or Instagram.

2. Attend basketball events and tournaments: This is a great way to network with potential sponsors and showcase your skills.

3. Create a portfolio: This can include videos of your basketball games or performances, as well as any other relevant achievements or awards.

4. Reach out to potential sponsors: Contact companies that you think may be interested in sponsoring you or your team. Be sure to provide them with your portfolio and explain why you think you’d be a good fit for their brand.


Basketball Sponsorship
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Remember that getting a sponsorship can take time and effort, but by showcasing your skills and building relationships with potential sponsors, you can increase your chances of success.

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